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Wednesday, July 23, 2014
Saturday, July 5, 2014
How to Rank High in Search Engines Result Pages
Studies have revealed that 90% of Internet users find websites through
search engines and out of those users, 90% do not go past the first 30
results displayed. With this in mind it is easy to see why it’s
important for your website to rank high in these results.
Search Engine Results Pages (SERP's) are the pages you see after you type in a search on Google or other search engines and click on the Search button. Because 90% of people use search engines to find what they are looking for these SERP’s are the most important pages on the internet.
The Search Engines Result Pages (SERP’s) can be broadly divided into two categories: “Organic” or ”Natural” listings and Paid Advertisements usually bought on a "Pay Per Click" (PPC) basis.
Roughly 80% of clicks at Google occur within the organic listings not the PPC listings. This is why is it important to get your site to rank naturally in the search engine result pages. Getting your site to rank high is not tricky; it’s just a matter of optimising your website to be search engine friendly. Search Engine Optimisation (SEO) is the process of engineering your website so it can be properly read by the search engine spiders. SEO is pretty much common sense, search engines are text analysis systems so if your webpage is full of images with little text your site will not rank high. You need to target each keyword/phrase on different pages. So if you want to target the search terms “business plans” you need to have one page with the title “business plans” and lots of text about “business plans”.
To me this is just common sense but then I have been working in the SEO field for a number of years. However it never ceases to amaze me why people still call their home pages “home” or have their business name on the title of every single page of website. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company which is fine for large brands like Argos or Amazon but if you’re trying to get customers from for internet users you need to optimise your text for the search engines.
The other aspect of getting high SERPs is trust and authority. It is kind of no different than any other business trying to gain trust and a good reputation. Forgetting the cyber world for a moment, in the real world established businesses have much more clout that new start up businesses. Like your favourite restaurant. If a new restaurant opened up just down the street you might not want to chance eating there and stick with your favourite restaurant. Now if you hear that its gaining a good reputation for good food you might then decide to try it out yourself. The same can be said about websites except the trust you get is via an algorithm. The more links you get from already established trusted (authoritive) sites the more Google will trust you. It makes sense really, because a good website will not link to a rubbish or not relevant website.
Another aspect of trust is by doing things with the search engines terms and conditions. This means building links naturally and using keywords excessively. Adding 500 pages in one day is not a naturally progression, search engines like websites to expand naturally, anything else and their warning lights flash which means they might look into your site and possibly penalise it.
So the only way to obtain high SERPs is to do everything the search engines like. This means building websites that are easy to navigate (so users and the crawlers can find every page easily) ,have lots of good relevant interesting content and plenty of trusted links. Make your website the best site on the internet in your chosen niche and you shouldn’t go far wrong.
Search Engine Results Pages (SERP's) are the pages you see after you type in a search on Google or other search engines and click on the Search button. Because 90% of people use search engines to find what they are looking for these SERP’s are the most important pages on the internet.
The Search Engines Result Pages (SERP’s) can be broadly divided into two categories: “Organic” or ”Natural” listings and Paid Advertisements usually bought on a "Pay Per Click" (PPC) basis.
Roughly 80% of clicks at Google occur within the organic listings not the PPC listings. This is why is it important to get your site to rank naturally in the search engine result pages. Getting your site to rank high is not tricky; it’s just a matter of optimising your website to be search engine friendly. Search Engine Optimisation (SEO) is the process of engineering your website so it can be properly read by the search engine spiders. SEO is pretty much common sense, search engines are text analysis systems so if your webpage is full of images with little text your site will not rank high. You need to target each keyword/phrase on different pages. So if you want to target the search terms “business plans” you need to have one page with the title “business plans” and lots of text about “business plans”.
To me this is just common sense but then I have been working in the SEO field for a number of years. However it never ceases to amaze me why people still call their home pages “home” or have their business name on the title of every single page of website. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company which is fine for large brands like Argos or Amazon but if you’re trying to get customers from for internet users you need to optimise your text for the search engines.
The other aspect of getting high SERPs is trust and authority. It is kind of no different than any other business trying to gain trust and a good reputation. Forgetting the cyber world for a moment, in the real world established businesses have much more clout that new start up businesses. Like your favourite restaurant. If a new restaurant opened up just down the street you might not want to chance eating there and stick with your favourite restaurant. Now if you hear that its gaining a good reputation for good food you might then decide to try it out yourself. The same can be said about websites except the trust you get is via an algorithm. The more links you get from already established trusted (authoritive) sites the more Google will trust you. It makes sense really, because a good website will not link to a rubbish or not relevant website.
Another aspect of trust is by doing things with the search engines terms and conditions. This means building links naturally and using keywords excessively. Adding 500 pages in one day is not a naturally progression, search engines like websites to expand naturally, anything else and their warning lights flash which means they might look into your site and possibly penalise it.
So the only way to obtain high SERPs is to do everything the search engines like. This means building websites that are easy to navigate (so users and the crawlers can find every page easily) ,have lots of good relevant interesting content and plenty of trusted links. Make your website the best site on the internet in your chosen niche and you shouldn’t go far wrong.
SEO Optimization - Jasa Pembuatan Website Surabaya
it has always been about being noticed. Mentarimedia People dress well or do something
bizarre in order to be noticed or make a statement. To get ahead in
life or business one needs to be at the top, first in line. Now more
often than not, the World Wide Web to functions along the same
principles.
With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is keyword dense.
It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :
• Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.
• Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.
• Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%.
• Be smart and spell your keywords with variations and also include plurals.
Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.
A Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.
It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.
The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Keywords must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.
So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above.
If you tread the right path success in the World Wide Web will be yours
Jasa Pembuatan website Surabaya
With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is keyword dense.
It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :
• Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.
• Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.
• Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%.
• Be smart and spell your keywords with variations and also include plurals.
Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.
A Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.
It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.
The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Keywords must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.
So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above.
If you tread the right path success in the World Wide Web will be yours
Jasa Pembuatan website Surabaya
10 Typical Article Marketing Do's - Mentarimedia Surabaya
Article marketing is not really rocket science. Mentarimedia. If you like writing and
love putting words with each other and are aware of the principles of
spelling and sentence structure usage, then you might be a whole lot
closer to becoming excellent at this type of promoting. There are of
course things to avoid otherwise known as "don'ts" as well as things you
want to focus on with marketing with articles, otherwise known as
"do's"
As a result of browsing some other articles as well as your past ones, you might discover a large amount of the don'ts and do's that are essential to your internet marketing success. The more knowledgeable you grow to be with marketing, of course the more you'll learn of exactly what to avoid and what to do.
Let's start with a number of "don'ts"
* You should never begin your rough draft with the phrase "The following article is about gardening," (or whatever it happens to be). Always begin by using a thought-provoking problem or bold statement. The concept would be to draw your audience in and make them want to understand more about what you have published.
* Never make your article too long. Shorter ones tend to be more powerful with fewer chances of your reader becoming lost in your article.
* You should not turn your written article into a big product sales message. Steer clear of this process, it won't improve your results. Your readers are searching for true information or, precisely what could this do for me personally? They are not looking for hyped-upped ad copy.
* You should never overly cram keywords and phrases into the articles. The various search engines aren't keen on it.
* Don't confuse your readers by starting off a sentence and never answering it or not identifying the resolution in the article.
And now for the do's
* Discuss ideas that you're experienced in or you have expertise in. When you possess experience with a certain subject, it always shows in your writing
* Do proofread your article, and then proofread it once again checking for spelling and grammar errors before posting it on the internet.
* You should always include a professional bio box with your article. Attempt to help make the reader interested in what else you provide.
* Regularly write articles and submit them to directories and websites. You should not stop at just submitting to a tiny handful. It's going to take many submissions for you to benefit from it.
* Pay attention to your article statistics. Which ones are getting you the most traffic. You should promote or showcase those specific articles somehow.
There you have it, some simple do's and don'ts of article marketing. If you don't work marketing the proper way, then you're wasting your time. You can write the best pieces in the world, however, if they're not represented correctly, or you don't follow the basic tips above, you are also wasting their time. Why not do it the proper way to begin with?
www.mentarimedia.com
Jasa Pembuatan Website Surabaya
As a result of browsing some other articles as well as your past ones, you might discover a large amount of the don'ts and do's that are essential to your internet marketing success. The more knowledgeable you grow to be with marketing, of course the more you'll learn of exactly what to avoid and what to do.
Let's start with a number of "don'ts"
* You should never begin your rough draft with the phrase "The following article is about gardening," (or whatever it happens to be). Always begin by using a thought-provoking problem or bold statement. The concept would be to draw your audience in and make them want to understand more about what you have published.
* Never make your article too long. Shorter ones tend to be more powerful with fewer chances of your reader becoming lost in your article.
* You should not turn your written article into a big product sales message. Steer clear of this process, it won't improve your results. Your readers are searching for true information or, precisely what could this do for me personally? They are not looking for hyped-upped ad copy.
* You should never overly cram keywords and phrases into the articles. The various search engines aren't keen on it.
* Don't confuse your readers by starting off a sentence and never answering it or not identifying the resolution in the article.
And now for the do's
* Discuss ideas that you're experienced in or you have expertise in. When you possess experience with a certain subject, it always shows in your writing
* Do proofread your article, and then proofread it once again checking for spelling and grammar errors before posting it on the internet.
* You should always include a professional bio box with your article. Attempt to help make the reader interested in what else you provide.
* Regularly write articles and submit them to directories and websites. You should not stop at just submitting to a tiny handful. It's going to take many submissions for you to benefit from it.
* Pay attention to your article statistics. Which ones are getting you the most traffic. You should promote or showcase those specific articles somehow.
There you have it, some simple do's and don'ts of article marketing. If you don't work marketing the proper way, then you're wasting your time. You can write the best pieces in the world, however, if they're not represented correctly, or you don't follow the basic tips above, you are also wasting their time. Why not do it the proper way to begin with?
www.mentarimedia.com
Jasa Pembuatan Website Surabaya
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